Oh my gosh you guys. I loved talking to Fauzia Burke, the founder of FSB Associates, a PR firm that promotes books online. She is smart, insightful, optimistic, and experienced, and has a great laugh that will keep you smiling throughout this episode.

Oh yeah, and she’s here with us today to talk to you about marketing your book online.

“That was sort of my love affair with the web — it started with that one click.”

Fauzia went from working in traditional publishing back in 1995, when the internet was just beginning, to being the digital consultant who built Sue Grafton’s first website.

“There is a little bit of that in the self-publishing market… that whole idea of optimism, of joy, of just getting things done, of not waiting for permission… I think there’s a lot of empowerment in that.”

In today’s episode, Fauzia and I talk about the New York book publishing bubble, the joy and experimentation that come with self-publishing, being a Writer with a capital W, work/life/writing balance, social media marketing, the future of book marketing, taking risks, and more. I hope you enjoy it!

“Double down on what’s working — and ditch what’s not working.”

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