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Do I Need A Website? – WN 033

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Welcome to episode 033 of the Write Now podcast! Today I am answering the question, “As a writer, do I need a website?” I am also answering the inevitable follow-up questions of “Why?” and “How?” Stay tuned!

Though as you listen, please note: I am not a lawyer! So please take what I say in this episode as my own thoughts & opinions and not official legal counsel. ūüôā

As a writer, do I need a website?

Short answer: Yes. Long answer: Yessssssssssssssss.

Seriously, a website is a great tool for any writer, whether you’re a novelist, a blogger, a journalist, a poet, or… you know. Any other kind of writer.

First, I’d like to establish the need for every writer to have an online presence of some type (if not a website). Whether that’s a Twitter profile or an Instagram account, there’s a community of other writers and (perhaps more importantly) readers online that you can’t afford to ignore.

So why would you need a website if you already have a digital presence on Twitter, Facebook, Instagram, Pinterest, Ello, etc.?

Because you don’t own those properties. Not 100%.

But! BEFORE I GET IN TO ALL OF THAT, just a quick heads-up that I now have a Tip Jar live on my site!

If you feel that the content I provide is valuable and encouraging, tossing a buck or two into my tip jar will help me continue to produce fun, interesting, & ad-free content on a regular basis.

Click here to leave me a tip!

Thank you! ūüėÄ

All right. Now back to the good stuff.

Home… home on the web…

You need a home on the web — a digital base camp — that you own and control fully. Here’s why:

Branding.

You can more fully brand yourself — you’re no longer constrained by the blue boxes and formatting¬†of Facebook, or the 140-character limit of Twitter. You don’t have to worry about being censored or having posts removed if you’re a fan of four-letter words.

Trust & credibility.

Your own website lends you trust and credibility. You can refer people to [yourname].com instead of encouraging them to find you on Facebook/Twitter/etc.

Professional email.

And you can set up email on your domain so that your queries and correspondences come from something like hello@sarahwerner.com instead of saucylibrarian82@hotmail.

Blog and write whatever you want.

Your¬†website is also a great place to host a blog, where you can establish yourself as an expert in your field — whether that’s novel writing, poetry, book or¬†music reviewing, technical writing, and more.

Build your audience, readership, or tribe.

Your own website is also a great home base from which to build your tribe, a.k.a. your audience or readership. Build loyalty, collect email addresses, send emails to the list you build, and more.

(For example, check out the black bar at the top of this page, where you have the option to sign up for the Write Now newsletter!)

Make the money you deserve from your work.

Finally! With a bit of finagling, you could sell your books from your website and not deal with the 30%, 60%, 80%, etc. costs of a middleman like Amazon.

How do I get my own website as a writer?

The awesome news is that you don’t have to pay an agency $35,000 for your own website. In fact, depending on what you want your site to¬†do, it’s quite likely that you can make it yourself for a relatively small investment.

Build it!

Here’s what I recommend, depending on your level of comfort with digital & web-based stuff:

I built my website on wordpress.org, if you’re curious. And no, none of these platforms is paying me to shill them (sadly). I actually do recommend them.

Measure your analytics & success.

Web analytics (such as Google Analytics, which is free and easy to install) provide a treasure trove of valuable information. Dive in to the analytics of your website to see what’s working, what’s not working, and adjust your website accordingly.

Use social media to your advantage.

Yes! Despite having your lovely new website home at you-dot-com, it’s still advantageous to use social media to drive traffic back to your website. So instead of posting¬†your thoughts to Facebook/Twitter/etc., post them to your website and link to that post on social media.

My last piece of website advice.

However you choose to build your website (or if you have someone do it for you), the best advice I can give you is to keep it simple. Less is more online. Remember that and you’ll be just fine.

Book of the week.

Image of Flunking Sainthood by Jana RiessThis week’s book is Flunking Sainthood by Jana Riess.

This post is already novel-length, so I won’t bore you with the details here. I wasn’t a huge fan. I think it should take longer than a month to realize the benefits of a spiritual practice. But then again, that’s just me, and a ton of people love this book. SO! Grain of salt.

Keep up-to-date with my book-related adventures on Goodreads.

Take my survey!

I want to improve the Write Now podcast in 2016 and beyond. So please take my survey and let me know what I’m doing right and what you think I can¬†improve. ūüôā

Take My Survey! Click here. >>

Thank you!

Do you have a website?

I’d love to know what it is, and whether you’ve found it valuable or not.¬†Let me know via¬†my contact page,¬†or simply email me at hello [at] sarahwerner [dot] com. I look forward to hearing from you!

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8 thoughts on “Do I Need A Website? – WN 033

  1. I’m interested in setting up a website to promote my editing services for independent writers. My goal is to give writers that extra nurturing polish that gives them the confidence to submit and publish their work.
    I have a website, but is more about my personal travels and books I love. Should it be a separate site or should I try to include it with the one I already have?
    My site doesn’t have much traffic, but it is really just for my own writing practice.
    Any advice would be great. And thanks for the podcasts. I dig ’em!

  2. best podcast to learn spanish says:

    Everything is very open with a clear clarification of
    the issues. It was really informative. Your website is very helpful.

    Many thanks for sharing!

  3. Pingback: The Write Now Podcast Presents: "Do I Need a Website?"Phantom Sway | We are the creators you can't see.

  4. Sarah, what a great podcast! I’m actually on WordPress and agree with you 1000% about having a site. I’m working on a post about podcasts which led me to YOU! How wonderful ūüôā So glad to be aware of what you’re doing and to help just a bit in making them aware. Thanks!

  5. Loved this episode Sarah {and all the rest of them too}!

    I was on blogger for 6.5 years before taking the dive and getting wordpress.org. There is one issue with being on a free program {wp.com, blogger, typepad}, just as with any free social media, it can disappear. For whatever reason they can remove it.

    I was tired of the content disappearing from my blog {posts I know I had published would suddenly vanish without a trace}. It’s been slow going getting setup on wordpress and learning the ins and outs, but I’m doing it!

    • Jessica, that is awesome and I am so glad to hear it! I was also once part of a content creation platform that disappeared overnight. NOT COOL!

      I checked out your WordPress site and I love it. <3 I hope you find great success with your own domain on WordPress!

  6. +1 for having your own website.

    Maybe it brings out the control freak side of me but for the small expense it’s definitely worth doing.

    Free platforms can (and do) change hands and can (and do) vanish for no apparent reason, even if they seem popular (which isn’t the same as paying their way for their ultimate owners).

    WordPress is (almost) as easy as using a word processor, it’s free and almost any host gives a simple install process or you can “cheat” and pay someone on Fiverr to press the install link for you ūüôā

    Then you can stamp your personality on the site, post teasers for your work, invite comments and generally build up your fan base.

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