I know, I know. The title of today’s email contains the dreaded M-word: Marketing. The thing that is so easy to confuse with selling, selling your soul, or simply selling out.
Other people get it confused with being fake, harassing others, yelling into a void, or being so extremely obnoxious online that you get ignored, tuned out, or blocked.
But marketing isn’t any of that. It is its own weird, unique thing, and it actually has more to do with understanding who you are and who you’re serving than it does with ads, social media posts, or any amount of flexing or boasting.
Today (December 21, 2020) at 1:00 p.m. CT, I’m hosting a FREE live marketing webinar over on Twitch. So whatever it is you’re creating — a novel, a podcast, your memoir, a children’s book, a beautiful quilt, a guide to the trees of Ohio — you’re invited to join us for a rundown of marketing basics and techniques to embrace as we move into 2021.
If the word “marketing” turns you off, please know that I teach the sort of marketing that may surprise you — the kind that won’t make you feel icky or “sales”-y. And if the word “basics” turns you off, well — these are the basics that I see SO MANY PEOPLE (even seasoned marketers) screwing up, so please consider joining us anyway.
Oh, and I’m not selling anything at the end of the webinar, and there’s no hidden agenda — I just saw a lot of frustrated creators over on Twitter who were uncertain about how to start marketing their work.
A replay video WILL be available afterward if you’re not able to make it live, but I recommend you join us live if possible because I’m going to be doing extensive Q&A. You’ll be able to join us on Twitch or either of my Facebook groups (I Am A Writer or Seriously Successful Podcasters).
I’m so excited for today’s live webinar — and I’m even more excited for you to find the success you’re looking for in your creative work.
Words & warmth,
Sarah